earticle

영어

The paper relies on the empirical study of 34 online providers of audiovisual content. Using original analytic approach the paper substantiates two important points. First of all, the diversity of business models, which we observe today in the audiovisual industry and which looks like chaotic at first glance, is, in fact, structured. We bring to light three types of BMs which we propose to designate by “participative model” based on users’ participation and interaction; “distribution model” based on online distribution of specialized content created by individual providers; and “editorial model” based on publication on the website of various contents originated from different official providers. Secondly, our results demonstrate that ICTs do determine the dynamics of BMs in the audiovisual sector. The paper points that higher integration of new technologies in the development process, impacts the choice of new “participative business model” with its very specific features.