원문정보
보안공학연구지원센터(IJUNESST)
International Journal of u- and e- Service, Science and Technology
vol.3 no.4
2010.12
pp.63-70
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
This study surveys the current status of use of FMC (Fixed Mobile Convergence) services, predicts which of the services will emerge as leading services in the future FMC market, and investigates how the intention to use FMC services is affected by their usefulness and price, and what role customers’loyalty toward a business plays in this relationship of influence. The results of this study can assist telecom operators in designing competitive FMC service bundles, pricing policy and marketing strategy.
목차
Abstract
1. Introduction
2. Theoretical foundations
2.1 The Concept of FMC Analysis and Implications
2.2 Technology Acceptance Theories
3. Results and Implications Research Design and Analysis
3.1 Research Model
3.2 Data Collection and Result
4. Conclusion
References
1. Introduction
2. Theoretical foundations
2.1 The Concept of FMC Analysis and Implications
2.2 Technology Acceptance Theories
3. Results and Implications Research Design and Analysis
3.1 Research Model
3.2 Data Collection and Result
4. Conclusion
References
저자정보
참고문헌
자료제공 : 네이버학술정보