원문정보
The new celebrity of literary space and problems associated with industrialisation of literature
초록
영어
Literary world means a space that stages the main events in literary works or that embraces the inclinational aspects of the subject or imaginations. A clear recognition of such a literary space is the first step towards understanding the essentials of literary texts and newly expanding the main contents of industry of literary contents . This essay aspires to remark the processes in which literary works of Korea create a fresh celebrity with regards to the local society, and hence maximise the profits from substantiality and non-substantiality; and it will also consider the possible potentials associated here. Literary world, primarily, is the object of the author and their literary works, as well as the product. In that sense, celebritising literary worlds would be a work that is extremely significant in the processes of creating literary contents. Shower (Sonaki), the famous short novel by Hwang, Sun-won, for instance, is an exemplary work that shows and confirms the creation of Sonaki village, Hwang Sunwon literary community, Yangpyeong and its fruition. Shower has featured in middle-school textbooks for over 40 years since its publication in 1953, and has been consistently reproduced as plays, cartoons, musical, TV drama, film and animation and has recently become a good example of one-source, multi-use with the creation of the literary community in June 2009. Such Literary Centre or Literary Town formation now becomes the most important content of literary world s methodology of celebrated sites. There are over 46 Literary Centres constructed in Korea to date in July 2009, and the morphology varies area-wise, characteristically and business purpose-wise in type. Although amongst them there are successful cases such as Chuncheon Kim Yujung Literary Town or Pyungchang Lee Hyosuk Literary Centre, in many cases they are failing to familiarise the site due to the lacking points such as similar businesses, limited publicity and inattentive maintenance. A celebritising of the literary world that centres on the Literary Centre can achieve the expected aim only by overcoming the problems stated by the most local societies: the absence of professional approach to literature, insufficient cooperation with the relationship with the locals and limited management of contents. The centres such as Lee Byungju Literary Centre of Ha-dong, Kim Donglee Literary Centre of Kyungjoo and Midang Poetic Literary Centre have a huge probability of success regarding the writer s fame or the literary idiosyncrasy. Therefore, various contents development is required in order to live up to the literature.
목차
2. 문학공간에서 문학테마파크로
3. 문학관의 현실과 열린 가능성
4. 문학관 스토리텔링과 문화산업
5. 지역 문학관을 거점으로 하는 문화산업
6. 결론
참고문헌
Abstract
키워드
- 문학공간(literature space)
- 문학관(literature hall)
- 명소화(名所化 celebritising)
- 지역문화(local culture)
- 문학의 문화산업화(industrialisation of literature)
- 장소 마케팅(place Marketing)
- 스토리텔링(story-telling)
- 문화산업(cultural industry)
- 문화콘텐츠(culture contents)
- 황순원(Hwang Sun-Won)
- 김동리(Kim Dong-lee)
- 이병주(Lee Byung-ju)
- OSMU(one-source multi-use)
- MSMU(multi-source multi-use)