earticle

영어

Policy, economy, society, culture and art are changing according to the stream of times to affect conventional social concept, customs and fixed idea. Mass media is effectively used in changing conventional and social concept, customs and fixed idea and plays a role to examine the stream of a certain times quickly and to advise new information to the public effectively. There is a big difference in position and role of the modern women from the past. The image of modern women is shown as strong, aggressive and active, which has been changed from the fragile and passive image of the past. Such a femininity is frequently exposed to the mass media as time goes by the values of the public has created the social terminology called contrasexual. Visual characteristics of women with this contrasexual tendency are usually shown in mass media. As a contrasexual fashion, business look that expresses sophisticated appearance of the modern women, noble look that is beloved by the rich and displays a modern dignity, royal look that shows intelligent and luxury and luxury look that presents dressiness. As a beauty style, hair and makeup are controlled in maximum to show c1ean and c1ear appearance and professionalist while accessories indicate reliability by means of peal that has neat and luxury image. This study found out contrasexual phenomenon shown in mass media and examined visual characteristics in beauty sectors.