earticle

영어

People of modern society have been having increasingly interests in beauty, perusing effective hairstyle, makeup, c1othes, and accessories. In a11, makeup is the most influential in terms of determining one' s overa11 look and image make it the oldest method of expressing beauty. Today' s makeup persuades individualism and interests and trends tend to change yearly. The featured cosmetic ads are the best examples of changing trends of women' s image and values. In addition, in the 3 elements of expressing makeup, color is individuals’most important method of making various changes or emphasizing or creating new ideas. The purpose of this research is to analyze the modern advertisement makeup campaign of MAC Holiday Co11ection, accumulating data for overa11 color coordination and color make up image for creating various looks. In result of advertisement makeup' s color and image does not use trendy colors to present various colors and express genuine complexity. Also, in Holiday Co11ection advertisement makeup' s image analysis, various images are presented and instead of emphasizing one, it offers various image expressions for today' s modern women.