earticle

영어

New smart phone products are pouring into the market every day, leading us to question the fundamental reason the smart phone niche took off and were able to maintain their explosive rate of growth in 3-4 years? If ordinary cell phones were tools of communication, smart phones are data-centered pocket PCs. In addition to numerous and varied applications, increasing numbers of businesses are dealing exculsively in ads for smart phones. If, in the future, other similar products such as tablet PCs and smart TV s are launched, communication with the consumer will be ever more diversified. While until recently speed was king in connecting to c1ients, in the future it will be more important to offer a more entertaining, utilitarian, and unique service than the next provider. Businesses and corporations will have to be ever more “smart" in their approach to marketing communication in order to keep up with the advent of these smart phones. In keeping with the “smart revolution" of the times, this paper will look at the variability of the applications currently available on the beauty market. Brands are increasingly turning to applications to market their products, but these are either less than satisfactory to the customer in many ways, or without a significant presence in the consumer awareness entirely. Therefore, in this highly competitive applications market, an application must offer useful content, entertain, be continuously updated, and pique interest to induce the user's participation in order to succeed. Also, an application must hit the perfect balance between the skills the smart phone can offer and beauty in order to go beyond mere novelty to a consistently useful fixture to the consumer.