earticle

영어

The structure of industry in Korea has been changing to that of service industry. The quantitative growth of service industry raises competition among service enterprises but does not yet reach qualitative improvement. In this environment in which service industry undergoes quantitative growth, qualitative enhancement of beauty industry employees who can provide customer satisfaction and customer impression services is recognized as the crucial core factor in the development of beauty care companies, and in that beauty industry, too.
Thereupon, in order for the beauty care companies to provide information and academic data that can satisfy customer' s eye level by establishing service strategies, this study divides consumers into those who recognize the educational degree of beauty industry employees and those who do not with the questionnaire method and examines the satisfaction with the operation time by hairstyle according to the recognition on the educational degree of the employees.
As a result, about the sex ratio of the study subjects, females were more than males. And the jobs included specialized jobs, office jobs, students, independent businessmen, and salespersons in order. Their monthly income was mostly from 2 million to 3 million won, and those with high income over 4 million won were quite rare. Among the subjects, the married were more than the unmarried. Regarding the level of education, most of them were attending or graduating from college or attending graduate school or higher, and those graduating from high school or lower were quite rare. It is considered that this is correlated with the social trend of high -level education.
Regarding the consumer recognition on the educational degree of beauty industry employees, the recognition group (that recognizes the educational degree of beauty industry employees) was more than the non-recognition group(that does not recognize the educational degree of beauty industry employees). About the satisfaction with the operational time by hairstyle according to the recognition group and non -recognition group, the recognition group was more than the non -recognition group.
With regard to the satisfaction with the optimal operation time by hairstyle between the recognition group and non-recognition group, the male permanent style showed statistically significant difference in shadow perm and the non-recognition group did so separately in shadow perm and shaggy perm. And the female permanent style indicated significant difference in the hot perm style’s magic, setting, and digital, and the general perm style’s texture, baby, and ro11 straight. Socia11y, they think much theoretical education is needed for permanent styles. Male' s cut-style, up-style, dry-style, and dye-style did not indicate significant difference. The result is inferred to be drawn from misinterpretation that both the recognition group and the non-recognition group related it with sensual expression rather than theoretical education, so it is thought that this does not affect the operational time.
In conc1usion, consumers do not spare their investment to manage their personal value and image once they have security and influence socia11y. Thus, it is deemed that if beauty industry employees who have completed proper education right for their consumer' s value and ability enhance their value by delivering their value and capacity to their consumers properly, this wi11 lead to the increment of sales and the increase of faithful costumers as we11.