earticle

영어

In this research, we selected and observed the features of facial ratio of female entertainers that worked in early 1990s and late 2000s who recognized by adult women as ‘'beauty-face’' . Participants were 189 women living in Seoul and Kyung-gi area, and they are interested in beauty-related blog and other website. And we measured and calculated average facial ratios of 10 female entertainers with their pictures (1 picture for each). As result, women with ages of 40s recognized that actress who has ‘'beautyface' in late 2000s have short ‘'middle face ’' and ‘'lower face' compared to actress of late 1990s, and they have wider ‘'Endocanthion -endocanthion’' but shorter ‘'Cheilion -cheilion’' . These factors make them to look younger. Moreover. they have short and narrow lower jaw and this is one of typical features of young-looking face. Therefore, the ‘'beautyface' that thought about women has the factors of young-looking face. This is because ‘'young-looking face ’' became the ideideal of beauty face in our society and it reflected to women’'s awareness of beauty-face.