earticle

영어

As women have became active in society, women have gotten out traditional society. As a result, contra-sexual phenomenon which is a new view of womanhood appears and a great change occurs in cultural side. Today' s women are more interested in social success and their life style than marriage and infant care. Because they gradually begin to pay attention in fashion, hair style, and makeup, this phenomenon affects coverall consumer culture. As new words are emerged such as working mom, gold-miss, and contra-sexual, women are interested in their benefit and culture. 80, many parts of media arouse the female mentality. This study analyzes how contra-sexual image is expressed in advertisement that is effective medium. 1 think this analysis is meaningly for styles seen in advertisement.