earticle

영어

This study aims to clarify the structure & effect relationship among attributes in the storytelling of local festival. Storytelling is a topic studied in the humanities, recently it is considered research for a technique of differentiated tour packages in the tourism. But it is suggested that there is a limit of the study by reason of deficient systemicity about the storytelling. Thus, this study divides storytelling structure of local festival into ‘story’, ‘telling’, ‘interaction’ with the discovered fact that each section made a sequence such (‘story’→ ‘telling’→ ‘interaction’) in storytelling structure under the precedent research in the narrative and humanities. Furthermore it studies about effect relationship among attributes by deriving attribute parameter from each of the structures with the research to the storytelling in the fields of tourism and festival. In result, it is analyzed that attribute of the ‘story’ in the storytelling of local festival affects attributes of the ‘telling’ and ‘interaction’ significantly. Therefore this study suggests the storytelling of local festival which makes visitors feel charming festival with the interaction to them by making a story and expressing it visually, behaviorally, emotionally through the analysis of contents in that festival.