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영어

The product marketing. The quality of product marketing can no longer meet customers’ demand. Consumers aware that the brand's packaging design can improve the aesthetic value of the brand. A product’s brand logo also represents a company's culture and development. China has long history of liquor production, and has formed different styles and different types of liquor. Through thousands of years spread and development, China has formed its own distinctive ethnic characteristics on liquor production. With the social and economic development, people's standard of living has been continuously improved and enhanced. Therefore, many people’s interests on liquor have been far beyond the value of the liquor drinking itself. They are also interested in liquor packaging. Hence, we can see that the value of liquor packaging is becoming more and more important. Because of the significance of liquor packaging, we pay more attention to the quality of liquor packaging. Different countries and different ethnic groups have different characteristics of liquor packaging design. This study of Chinese liquor and Korean liquor is based on literature research and on similar studies. Based on the information from the network, we observed Chinese liquor and Korean liquor brand, brand image, packaging design, the theoretical background, Chinese and Korean liquor and market analysis in the Chinese market. Compare the brand logo and elements of packaging design of Chinese liquor and Korean liquor by studying their samples. Present problems and propose ideas to improve packaging design by thinking of the elements of packaging design as center of the major issue. This paper is based on studying the imported Korean liquor in the Chinese market. Through the study, we can learn more about Chinese liquor and Korean liquor. We adhere to the Chinese liquor brand's characteristics according to the preferences of the Chinese color and style. Fine lines of Korean liquor bottle combine the characteristics of Chinese consumption are helpful to the development of packaging design of Chinese liquor and Korean liquor.

중국어

品牌的價值和意義是產品營銷的重要因素。產品營銷的質量已經不能滿足消費者的需求，消費者對品牌的認知由設計美感的外包裝提高了品牌的價值。一個商品的品牌標誌同時也代表了一個公司的文化與發展。中國酒生产历史悠久，形成了风格各异、特色不同的各类白酒，经过几千年的流传和发展，已在世界形成了自己鲜明的民族特色，独树一帜。随着社会经济的发展，人们的文化、生活水平得到了不断地改善与提高，发展到今天，有不少人对酒的爱好已经远远超越了酒本身的饮用价值，很多人对酒包装也情有独钟，可见包装的价值在酒文化中日显重要。正因为酒包装的这种重要性，迫切需要我们更重视其包装质量。不同国度不同民族的酒包裝設計特點也不同。因此，本文研究的中國酒、韓國酒的理論研究是以國內外文獻研究和關於類似的研究，通過網絡上的資料觀察了中國酒、韓國酒的品牌，品牌形象，包裝設計等理論背景，中國酒和韩国酒在中國市場市場分析。在中國酒、韓國酒品牌包装的實例中相互比較品牌的標誌和包裝設計要素。以包裝設計要素為中心提出韓國酒、中國酒包裝設計的問題點和改善方案。本文研究是以在中國市場中的進口韓國酒品牌包裝的資料為基礎而研究，通過本研究，對韓國酒、中國酒更加瞭解，中国酒根据中国人的喜好色彩，样式，堅持品牌的特色，韩国酒纤细的瓶装，優美得线条，同時也結合中國消費特徵，對中國酒、韓國酒的包裝設計的發展有所幫助。