earticle

영어

The purpose of this study was to examine the state of beauty service provided to the silver generation and the need of beauty service geared toward the elderly only. The subjects in this study were 300 people, on whom a survey was conducted. The answer sheets from 229 respondents were analyzed by a SPSS 12.0 program, and frequency analysis and x2-test were carried out. As a result, the men were found to use beauty parlors more often than the women, since the former’s haircut cycle was shorter than the latter’s perm cycle. Concerning the choice of beauty salons, 53.64 percent chose beauty salons adjacent to their residences, and the largest group that accounted for 25 percent chose inexpensive beauty salons than expensive ones. As for the necessity of beauty service for the silver generation only, they felt a strong need for that in general, and the reason was that they hoped for more professional service tailored to their age. Therefore it could be said that the elderly beauty industry was likely to be more promising in the future than the other kinds of silver care industries. A nationwide survey should be implemented to develop more systematic and professional beauty service only for the silver generation.