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초록
영어
This paper analyses short plank of incentive tourism in Beijing based on its current situation, and proposes marketing policy for Beijing’s incentive tourism promotion via referring to foreign experiences. To be specific, professional agencies should be founded, supporting policies should be formulated, more incentive tour products should be produced, marketing channel should be widen and promotion plan should be made for world class tourism destination target.
목차
Abstract
Ⅰ. INTRODUCTION
Ⅱ. MARKET CHARACTERISTICS OF CHINESE INCENTIVE TOURISM
1. Great market risks
2. High integration of incentives and conferences
Ⅲ. THE CURRENT SITUATION OF BEIJING’S INCENTIVE TOURISM MARKET
1. Government: attaching great importance to the development of incentive tourism
2. Enterprises: developing incentive tourism market actively
3. Customers: showing a diversified development trend
4. Competition: market competition tends to be fierce
Ⅳ. MAIN PROBLEMS EXISTING
1. Lack of professional management institutions
2. Lack of professionals
3. Marketing efforts are desired to be strengthened
4. Imperfect MICE service system
Ⅴ. MARKETING POLICIES SUGGESTIONS ON BEINING'S DEVELOPMENT OF INCENTIVE TOURISM
1. Establishing Beijing MICE Development Council
2. Creating development environment for incentive tourism
3. Customizing incentive tourism products
4. Exploiting marketing channel for incentive tourism
5. Innovating marketing means for incentive tourism
References
Ⅰ. INTRODUCTION
Ⅱ. MARKET CHARACTERISTICS OF CHINESE INCENTIVE TOURISM
1. Great market risks
2. High integration of incentives and conferences
Ⅲ. THE CURRENT SITUATION OF BEIJING’S INCENTIVE TOURISM MARKET
1. Government: attaching great importance to the development of incentive tourism
2. Enterprises: developing incentive tourism market actively
3. Customers: showing a diversified development trend
4. Competition: market competition tends to be fierce
Ⅳ. MAIN PROBLEMS EXISTING
1. Lack of professional management institutions
2. Lack of professionals
3. Marketing efforts are desired to be strengthened
4. Imperfect MICE service system
Ⅴ. MARKETING POLICIES SUGGESTIONS ON BEINING'S DEVELOPMENT OF INCENTIVE TOURISM
1. Establishing Beijing MICE Development Council
2. Creating development environment for incentive tourism
3. Customizing incentive tourism products
4. Exploiting marketing channel for incentive tourism
5. Innovating marketing means for incentive tourism
References
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