earticle

영어

The purpose of this study was to analyze the influence of disability sports mass media on rehabilitation of people with a disability in accordance with 2008 Beijing Paralympic Games. For the analysis, the difference between the media exposure effect, the diversity of each types of media and frequency were compared. With the founding, this study analyzed what are the implications of such result and the factors that exerted the largest influence on the effect of media exposure. Data analysis has been carried out based on 2008 Beijing Paralympic Games media exposure effect data provided by the researcher (the writer of this study) and the sponsoring corporation. Opinions from experts such as Korean Paralympic Committee's staff, the people in charge of media exposure and athletes with a disability, etc were collected. The analysis has been conducted based on the contents and frequency of media exposure from daily newspapers, technical magazines, all-around journals and sports magazines published during the game period of 2008 Beijing Paralympic Games. In accordance with those study procedures, the followings in below are the results of this study. The first of all, the biggest number in media exposure frequency was the online websites with approximately 57% and magazines, video clips and broadcastings were followed up in order. In case of broadcasting midium, Korea Broadcasting System(KBS) and Seoul Broadcasting System(SBS) had total 57.4% among the all and were composed of 60 times(28.8%) of KBS and 59 times(28.4%) of SBS and they placed the first and second respectively. Then, it was also found in the magazine midium that daily newspapers such as Chosun Daily were placed the most proportion with 85.4% among 848 cases; moreover, sporst magazine with 7.1%, economic journals with 2.6% and free newspapers followed right at daily magazines in sequence. In the fourth conclusion, news agency operation online sites held the biggest number with 648 times and proportion of 37.2% among 1,742 cases. Then, those in-depth interviewers responded that they regard and value disability sports had been developed and now that felt many duties and responsibilities as the national member. media staff also responded they now disability sports can be as high as non-disability sports. In accordance with all the results of this study, the Korean government and researchers have to emphasize to establish new sports polishes and strategy for enhancement of disability sports. After the application of new action in activation of disability sports, it will make many contributions towards the development of disability sports such as promotion of rehabilitation, welfare and social integration and life-quality.