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논문검색

캐릭터 기업의 국외 진출에 관한 국제 기업가정신 관점의 적용

원문정보

International Entrepreneurship Perspective on Foreign Market Entry of Character-based SME

홍태화, 최영준, 권기환

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

Within the framework of international entrepreneurship (IE), several drivers for internationalization and enhanced performance of small / medium-sized enterprise were investigated in this paper. While existing IE literatures have focused on conceptual clarification and extension of IE, we proposed the systematic components of high-performing IE. We also conducted exploratory qualitative research in order to pick over meaningfulness and applicability of those components. According to case analysis, character-based SME could effectively accomplish foreign market entry, global expansion, and increased financial performance through (ⅰ) role complementarity of founding team, (ⅱ) industry growth and evolution of synergistic technologies, (ⅲ) capabilities for character creation and commercialization, and (ⅳ) firm-specific business model and managerial processes.

목차

Ⅰ. 서론
 Ⅱ. 국제 기업가정신
 Ⅲ. 탐색적 사례 연구
 Ⅳ. 토의 및 시사점
 Ⅴ. 결론
 참고문헌
 Abstract

저자정보

  • 홍태화 한국전자통신연구원 박사후연구원
  • 최영준 Young-Jun Choi. 서울시립대학교 경영대학 조교수
  • 권기환 Ki-Hwan Kwon. 상명대학교 경영대학 부교수

참고문헌

자료제공 : 네이버학술정보

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