earticle

영어

The purpose of this study is to find the direction to improve the achievements of small-medium and venture business by analyzing on‐line start-up and distribution strategy. For this the concept of internet intermediation was introduced to find the solution. When summarizing the results of the study, small-medium and venture business that are preparing for on‐line start-up and distribution strategy shall remember the followings. First, the efforts and the goal of the founder are influenced by the use characteristics of Internet intermediation and performance satisfaction. Second, when preparing the products, we need to pay more attention to the item types and product price rather than number of the product types or the number of sold products. Third, the level of understanding of Internet intermediation and the level of use of Internet intermediation make impacts on the achievements. Founders or managers shall remember this and study about the internet intermediation and their use.