earticle

영어

The purpose of this research is twofold: One is to investigate the current situation and future outlook of mobile game business. The other is to suggest successful strategies for mobile game business. This article uses the research of the mobile game industry and a case study of promising mobile company, Gamevil. Based on the study, the four strategies are recommended to achieve success in this business. The strategies are flexible ability to cope with market changes, technology, alliance with venture capital and Merger & Acquisition. Findings of this article provide useful guidelines to mobile game companies. The further research on many mobile game companies will be expected to suggest the more successful strategies.