earticle

영어

Software business is kind of high value-added industry. Especially resource-poor countries, like Korea, IT business is the backbone of the Blue Ocean industries. Korea is an IT powerhouse but unfortunately, software filed very weak of global competitive power. So this paper using Kano Model and QFD for analyze customer feedback and technical balance for software develop company. The Kano Model of customer satisfaction classifies product attributes based on how they are perceived by customers and their effect on customer satisfaction. These classifications are useful for guiding design decisions in that they indicate when good is good enough, and when more is better. This research shows how to using Kano model and QFD and how to propose an advise effective method for the develop company. Small venture companies required make user friendly design and reflect customer's needs when create their commercial software. Also Kano Model and QFD proposed how to classified technical characteristics into Kano's elements and how to use the classified results in new software creating process. A lot of small venture company have various valuable skill for programming filed, but they have weak point about skill for customer-side strategies. Therefore, throughout this study for the reorganization of these software market for domestic company to offer a variety of market analysis and strategy.