earticle

영어

This study presents the verification results of the influences of service quality of golf courses on customer’s satisfaction and re-visit intention. In this study, the factors of service quality of golf courses are classified into tangibles, reliability, responsiveness, empathy, and accessibility. On the basis of survey questionnaire, customer’s satisfaction is statistically significantly influenced by factors such as responsiveness, empathy and accessibility, on the contrary, it is not significantly influenced by factors such as tangibles and reliability of service quality factors. And also, customer’s re-visit intention is shown to be significantly influenced by customer’s service satisfaction.