earticle

영어

The purpose of this study was to identify the relationship between environmental attitudes, subjective norm, perceived environmental control, intention and behavior based on the theory of planned behavior of nature friendly leisure participants. It’s path by comparing 3 sports groups - land/mountain sport such as for climbing, golf and mountain bike, marine/water sport, marine/water sport such as recreational scuba diving, wind surfing, and ball sports such as soccer, badminton and table tennis. The data were collected from through the survey questionnaires, and then 317 who participating in nature friendly sports and ball sports by convenience sampling method. The data were analyzed using frequence, reliability, and factor analysis, structural equation model with SPSS/WIN 14.0 and AMOS 7.0. From the analyses of the data, the study reached the following conclusions: First, to age, participant career, natural friendly attitudes, subjective norm, perceived environmental control, intention and pro environmental behavior variable significantly and strongly influence them. Second, natural friendly attitudes, subjective norm, perceived environmental control and intention variable significantly and strongly predicted the pro environmental behavior. But perceived environmental control variable not significantly pro environmental intention.