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This research, with the aim of investigating the selected criteria of dental hospitals & clinic and satisfaction, conducted a questionnaire survey targeting the workers in financial circles; thus, this research drew the conclusion as follows: 1. It was found that people were much affected by those around them in their selected criteria of dental clinic & hospital and acquisition path of dental information, and they preferred the class of a dental clinic with more than 2 directors. 2. As a result of surveying whether the respondents had their favorite dental clinic and if so, why, the cases where the respondents had a favorite dental clinic outnumbered the cases where they didn’t have by 11.8%. To the question about why they had a favorite dental clinic, a lot of respondents answered “Reliability” while to the question asking why not having a favorite dental clinic, a lot of respondents answered “Preference for the nearest location of a dental clinic.” 3. In the survey on the contents of dental treatment & satisfaction, it was found that 40.1% ,among the 59.3% respondents who have recently received dental treatment, went to a dental clinic for dental caries and 25.9% for gum disease. Meanwhile, to the question asking if they would introduce the dental clinic in case they were satisfied with dental treatment, as much as 51.5% respondents said yes, and to the question asking about the reason for dissatisfaction, a lot of respondents answered the lack of skills in dental treatment. 4. As for the selected criteria of dental clinics by gender, 39% of the male respondents said “Because of the recognition as a hospital level” while female respondents said “Through the introduction made by the people around them”, showing a difference between genders(p<0.05). To the question about the selected size, both genders responded they preferred a dental clinic with more than 2 directors, followed by a level of dental hospital In addition, to the question about the reason for selection of a favorite dental clinic, male respondents said the level of dental treatment while females said reliability in a dental clinic is the most important. 5. As a result of comparing the satisfaction with dental treatment by age, the respondents under 49 said they got satisfied with dental caries treatment, followed by gum disease while those over 50 got treatment in the order of gum disease and dental caries. almost 50% respondents in most age groups answered they're satisfied, and in case they answered dissatisfaction with dental treatment, a large proportion of the respondents owed their dissatisfaction to insufficiency in dental treatment skills in their 30s while a high proportion of the respondents in their 40s owed their dissatisfaction to economic burden. 6. As a result of surveying the selected criteria of a dental clinic by district, a lot of respondents from Seoul, Gyeoggi & Incheon district, and Daegu-Busan-Gyeongbuk-Gyeongnam district were found to select their dental clinic through the introduction made by those around them while lots of respondents from Gwangju, Jeonnam, Jeonbuk, Daejeon, Chungnam, and Chungbuk district tended to select their dental clinic by the recognition as a hospital level(p<0.01). To the question about information acquisition path, the respondents from Seoul, Gyeonggi, Incheon, Daegu, Busan, Gyeongbuk, Gyeongnam, Gwangju, Jeonnam, and Jeonbuk district answered the introduction made by those around them, followed by the Internet while the respondents from Daejeon, Chungnam, and Chungbuk district said the introduction made by those around them, followed by TV and radio(p<0.01). 7. As for the selected criteria of a dental clinic consequent upon their final educational background, as high as 40.9% college graduate respondents said the recognition as a level of dental hospital while the percentage of senior high school graduate respondents & those finished with the postgraduate course who answered the introduction of the people around them is as much as 55.6 and 36.9, respectively(p<0.01). As for the preferred size of a dental clinic, the highest 50% of the middle school graduate respondents answered they preferred a level of dental hospital while the highest percentage of the preference for a dental clinic with more than 2 directors was found to be 55.7 in case of college graduates and 60 in case of the respondents finished with the postgraduate course(p<0.05). To the question about whether they’re satisfied after the recent dental treatment, there appeared more or less difference between middle school graduate respondents who said a 100% satisfaction, senior high school graduate respondents 50% satisfaction, college graduate respondents saying 53% satisfaction, and the respondents finished with the postgraduate course saying 42% satisfaction (p<0.01). 8. As for the selected criteria of a dental clinic by monthly income, 45.5 percent of the respondents having an income range of 1 million won, 34.7% of the respondents having an income range of 3 million won and 40.9% of the respondents having an income of more than 4 million won were found to select their dental clinic through the introduction of the people around them; in case of the respondents having an income range of 2 million won, 43% of them said the recognition of a level of dental hospital. To the question about the post-treatment satisfaction, 51.1% of the respondents having an income range of 2 million won said yes; 47.8% of the respondents having an income range of 3 million won said yes, and 54% of the respondents having an income more than 4 million won while 95.7% of the respondents having an income range of 2 million won, 81.8% of the respondents having an income range of 3 million won, and 81.6% of the respondents having an income range of 4 million won responded that they usually introduced the dental clinic once they were satisfied with their treatment(p<0.05). Taken together, it is believed that the size and facilities of medical institutions are important in the selected criteria of dental hospitals & clinics, but what matter more is the introduction made by the people around the person who needs dental treatment. The introduction made by the people surrounding a person needing medical treatment is possible only when the reliability between a patient and medical staff forms; thus, for this purpose, this researcher thinks it’s essential for medical authorities to make efforts not only to give good quality medical treatment and but also to form close ties between a patient and medical staff through the establishment of differentiated medical system.