earticle

영어

It is well known that the space styling of bakery is one of the most important environmental elements among others in increasing the marketing efficiency in the bakery industry. The main purpose of this paper is to provide a strategy of space styling for a bakery and to give a stylized model of space styling for the window bakery industry. Specifically, we give a detailed planning and concrete design of space styling for a window bakery that started its business at Yeouido, Seoul in March, 2010. This paper also presents the detailed outcomes of a space design for the bakery based on the decisions driven by the marketing strategy, the location, naming of the brand and coloring of the styling from the beginning stage. The results and examples of the space styling presented in this paper will be able to provide a useful set of information and guidelines for the space styling in the window bakery industry. Moreover, we believe that the example in the paper can give a new direction for an efficient planning and styling of space design for more general food and restaurant industries.