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This research analysed motivational factors to attend the Food and Drink Expo. A questionnaire was utilized for collecting data in Birmingham. The sample of respondents was randomly selected and total 204 questionnaires were gathered on-site. This research revealed eight push factors and four pull factors for the questionnaire. It was found that ‘to discover new trend’ and ‘to contract new products and services’ were the most influential push factors and ‘interesting exhibition programme’ was the most important pull factor. Interestingly, push factors were more important than pull factors to attract consumers of the Expo. However, there was not much significantly different between visitors and exhibitors but only two push factors differed.