earticle

영어

These days when national and local competitiveness are become as core factors of cultural industry, we can know that a local food festival can be utilized as a good means to invigorate a region's economy and to inform the region. But, by repeatedly holding a festival with the same contents in directly following previous festival's format, some local food festivals are turned away from tourists. Also there are cases revealing the service spirit's lack through disorder or uncleanness in local food festivals. Therefore, this study adopted the case study method to grasp typical problems of local food festival and intended to find out some ways to promote a local food festival. This study suggests following alternatives after investigating common problems of domestic local food festivals. First, a local food festival must be directed to stimulate visitor's five senses of sight, hearing, smell, taste and touch, to give off their needs consciously and unconsciously. Namely, the local food festival's place has to induce many tourists with its distinctive attractions. Second, local governments need to develop some unique, interesting tourist products enough to remain in visitors' mind for a long time, and need to inherit and preserve their own, distinctive local foods. Third, a local food festival must set a theme well-revealing its locality, create various ideas expressing such a theme, and consider practical profit settlement. Fourth, going out of administrative institution-led festival format, each local food festival absolutely need to set a specific targets and necessary budge after comparing its relative size with others, suggest annually different events, connect such events to relevant industries, compose the events-charging organizations, establish the cooperative system among performance organizations, analyze its efficiency through measuring its festival's effects. To do so, it absolutely needs to secure enough fund for events and central government's new policy support.