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A Study on Language-Culture according to the Media Type: In the Comparison of the Signboard Language and Internet Communication Language. Journal of the International Network for Korean Language and Culture. Vol. 7-2. 121-148. The goal of this paper is to prove sociolinguistic characters through linguistics analysis in the signboard language and internet communication language (hereafter ICL). Signboard language function as a selling product and ICL function as a giving information. Signboard language emphasize the producer and the area of production through [HUMAN] and [PLACE] expressions. [HUMAN] expressions in ICL indicate a categorizing data users. In [PLACE], signboard language used in {-hoe(會)}, {-won(院)}, and so on, as buildings, but ICL used in {blog}, {cafe}, {board(gesipan)}, and so on as area. In [TIME], signboard language divide the present into two parts, {modern times(hyeon-dae)} and {new modern times(sae-hyeon-dae)} but ICL divide the present into various parts, {the lastest(choe-geun)}, {today(o-neul)}, {now(ji-geum)}, {real time(sil-sigan)} and so on. The results of this study can be showed language expressions by the media type related to the industrial society and the information-oriented society.(SangMyung University)