earticle

논문검색

RFID 기술의 소비자 수용성에 관한 실증적 연구

원문정보

An Empirical Study on the Consumer Acceptance of RFID Technology

최덕원, 채현석, 박준호

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The purpose of this paper is to find the factors that influence the adoption of RFID technology and RFID devices from the consumer perspective. The literature indicates that although the RFID technology has been introduced long time ago, a wide spread adoption by the consumer has been retarded. In this study, a two-stage questionnaire survey has been performed to discover the significant factors that affect the consumer's attitude toward the acceptance and rejection of the RFID devices. Factor analysis was applied to discover the principal components and factor groups that affect the consumer attitudes toward RFID. The 'technology acceptance model' and the 'perceived risk' concept played the major reference frame in organizing the research
structure and designing the questionnaire.
Important discoveries from this research are as follows. 'Perceived usefulness' and 'perceived ease of use' are the positive factors that influence consumers toward their adoption of the RFID devices. On the other hand, 'financial risk' works as the negative factor toward the adoption of RFID.

목차

Abstract
 1. 서론
 2. 기술소개와 관련이론
  2.1 RFID기술
  2.2 관련이론
 3. 소비자 수용성의 연구
  3.1 연구가설
  3.2 설문조사
 4. 요인분석과 가설검증
  4.1 요인분석
  4.2 가설검증
 5. 결론
 참고문헌

저자정보

  • 최덕원 Choi, Doug Won. 성균관대학교 시스템경영공학과 교수
  • 채현석 Chae, Hyun Seok. 서울대학교 계산과학과 박사과정
  • 박준호 Park, Joon Ho. 성균관대학교 과학기술연구소 수석연구원

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 6,700원

      0개의 논문이 장바구니에 담겼습니다.