earticle

영어

This paper is an investigation of the structure of success & failure model in the product development. Findings of this research are: Firstly, the R&D management and support system for the product development made a significant contribution to the success of products, especially in the development of high-tech products in defence industry. Secondly, it is important to keep the balance of management between technological factors and marketable factors to accelerate the product development. High-tech oriented products were more affected by the technology factors, but high-touch oriented products were more affected by the marketable factors.
The results of this study will be useful in managing the success of product development.