earticle

영어

This paper investigates the image of Asian Couries in Korea including Japan, China, Singapore, India, Indonesia and Malaysia. To do this, this paper analyzes the Anholt Nation Brands Index which measures people's perception of a country across six areas of national competence. These six areas are Tourism, Exports/Products, Governance, Investment/Immigration, Culture/Heritage and People. This paper also investigates the Korean news media since "quantitative content analysis is the systematic assignment of communication content to categories according to rules, and the analysis of relationships involving those categories using statistical methods" (Riffe, 2005:3). Therefore the analysis of the Korean daily news paper Chosun shows us the perceived image of these six Asian Countries in Korea. To conclude this paper shows that almost all of these Asian countries suffer from negative perceptions in Korea.