원문정보
초록
영어
The Internet is emerging as one of the most effective media to meet individual's need for communication activities such as internet chatting and group discussion. To understand online communication activities, the current study focuses on the impact of the technology acceptance model (TAM) and extends the TAM model to include the notion of a personal trait, online communication apprehension. The study results of the structural equation model analysis showed the significant impact of online communication apprehension as well as the importance of TAM understanding individual’s online communication activities such as chatting and group discussion. Thus, the current research insists that an individual's fear or anxiety associated with Netizen(s) in real or anticipated situation could be another significant factor to understand communication technology acceptance.
목차
INTRODUCTION
LITERATURE REVIEW
Communication Activities in Internet
Technology Acceptance Model and Online Communication Behavior
Online Communication Apprehension and Online Communication Activities
METHOD
Survey Procedure
Survey Instrument
TAM and Online Communication Activities
Online Communication Apprehension and Online Communication Activities
DISCUSSION
REFERENCES