earticle

영어

This paper is an investigation of the success/failure factor structure in the development of new high-tech products. Findings of this research are: Firstly, the R&D management and support system for the new product development made a significant contribution to the success of new products, especially in the development of high-tech products. Secondly, it is important to keep the balance of management between technological factors and marketable factors to accelerate new product development. High-tech oriented new products were more affected by the technology factors, but high-touch oriented products were more affected by the marketable factors. The results of this study will be useful in managing the success of new product development.