earticle

영어

The purpose of this study was to examine tourism image differences among the World top four tourism countries(United States, China, Spain, and France). A survey was administered to a sample of U.S. university students. Results from this study found that affective and overall images differences among four tourism countries existed. For China, the results portrayed a negative, unattractive, and relatively bad images of destination. The image of Spain as a destination was a relatively slow and traditional country. Both the United States and France showed pleasant, exciting, fast, and enjoyed images of destinations. Findings of this study also provided important implications and directions for the tourism marketers and operators of four tourism countries for developing a tourism marketing strategy. For example, tourism marketers or operators need to improve a positive image of China as a tourism destination in order to attract international tourists.