원문정보
A Study on Tourism Strategies for inducing Foreign Tourists into Jeju Island - Focused on Cruise Tourism
초록
영어
This study aims to pay attention to cruise tourism as a part of the establishment of strategies for inducing more foreign tourists into Jeju island, and to find out the ways which enable Jeju to attract more cruise tourists. To achieve this goal, researches on previous literatures and focus group interviews were conducted. Besides, the importance of cruise tourism in the sector of international tourism was considered thoroughly and the SWOT analysis was carried out after accumulating data regarding the current situation of Jeju cruise tourism and its capacity along with major policies. The result of this study reflects that it is desirable to set up the three-step strategy for activating cruise tourism which leads ultimately to induce more foreign tourists. In the first phase of the strategy, various obstacles related to cruise tourism are to be eliminated, and as the second step, the establishment of marketing strategies and promotion for boosting cruise tourism are needed to be strengthened, and in the final step, it is to build up the networks which are necessary to expand cruise tourism geographically. The details of each are described in the chapter 4.
목차
Ⅰ. 서론
1. 연구의 배경 및 목적
2. 연구방법론
Ⅱ. 이론적 고찰
1. 국제관광과 크루즈관광
2. 크루즈관광산업의 효과
3. 외국의 크루즈관광 활성화 사례
Ⅲ. 제주지역 크루즈관광 여건 및 잠재력 분석
1. 크루즈관광 현황
2. 크루즈선의 수용 여건
3. 크루즈 관련 주요 시책
4. 제주지역 크루즈관광 환경 SWOT분석
Ⅳ. 외래 관광객 유치를 위한 크루즈산업 활성화 전략
1. 전략의 개요
2. 세부전략
Ⅴ. 결론
참고문헌