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논문검색

배낭여행의 서비스 품질과 만족, 행동의도간의 관계연구 - 배낭여행의 유형별 조절효과를 중심으로

원문정보

A study on Relationship among International Backpack Travel Service quality, Satisfaction and Behavior intention - In reference to the moderating effects of the types of the International Backpack Travel

이진석

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초록

영어

This research examine the effects of service quality of International backpack travel on satisfaction. The study shows that the materiality providing various routes for products information and various types of product, credibility based on professionalism and reactivity dealing with customers' demands in appropriate ways have positive effects on satisfaction. The quality of service has controlled effects on satisfaction depending on the types of backpack travel. Through the data analysis, the strategic implications, which can be reflected in the planning of products, are as follows. First, in order to improve the service quality of backpacking, which have great effects on satisfaction, it is necessary to develop up-to-date backpack travel products for individual travellers as well as various types of differentiated products. Second, the differentiated marketing strategy is needed depending on the types of backpack travel as they have controlled effect on the service quality, satisfaction and the intention of activity.

목차

ABSTRACT
 I. 서론
  1. 연구 목적
 II. 이론적 배경
  1. 배낭여행의 개념과 유형
  2. 서비스 품질과 만족
  3. 만족과 행동의도
 III. 연구설계
  1. 연구모형과 가설설정
  2. 조사설계
  3. 설문지 구성 및 분석방법
  4. 자료분석
 IV. 분석결과
  1. 표본의 인구 통계적 요인에 대한 분석
  2. 측정도구의 타당성 신뢰도 검증
  3. 측정변수의 상관관계 분석
  4. 모형의 검증
 V. 결론
 참고문헌

저자정보

  • 이진석 Jinseok Lee. 한림국제대학원대학교

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