earticle

영어

This research examine the effects of service quality of International backpack travel on satisfaction. The study shows that the materiality providing various routes for products information and various types of product, credibility based on professionalism and reactivity dealing with customers' demands in appropriate ways have positive effects on satisfaction. The quality of service has controlled effects on satisfaction depending on the types of backpack travel. Through the data analysis, the strategic implications, which can be reflected in the planning of products, are as follows. First, in order to improve the service quality of backpacking, which have great effects on satisfaction, it is necessary to develop up-to-date backpack travel products for individual travellers as well as various types of differentiated products. Second, the differentiated marketing strategy is needed depending on the types of backpack travel as they have controlled effect on the service quality, satisfaction and the intention of activity.