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The purpose of the present study is to develop an evaluation model for constructing an efficient Web site system to travel agencies trying to develop a Web site system for strengthening of the company's business competitiveness and satisfaction of customers' desire by introducing Web 2.0 that is being represented as the latest internet technology to satisfy expectation and desire about web technology of enhanced customers. The domains necessary for development of the Web site system's evaluation model for constructing the efficient Web site system and the suitable items according to each domain based on the existing previous researches appeared as follows, namely, three domains of Core Process, IT Infrastructure and Based Environment, a total of 12 items from each domain such as 6 items of Community, Commerce, Communication, Customizing, Contents, Connection in Core Process, 3 items of hardware, Web 2.0 and network in IT Infrastructure, and 3 items of policy, organization and manpower in Based Environment.