원문정보
The effectiveness of travel agent commissions and validity of Service Fee
초록
영어
Almost Airlines in US and many European counties have either set travel agent commissions at a very low level or removed them altogether. Also K Airlines, one of Korean National airlines decide to remove travel agent commissions from Jan of 2010. So travel agent need to build new business model in travel market through the study on the effectiveness of travel agent commissions and validity of Service Fee. This paper provides an overview of the travel agent business model through overseas case(US, European counties and Japan) and revenue structure, an alternative business mix, new business model in Korean travel market through the survey of travel agent's expert. Conclusion as to the removal of travel agent commissions, suitable for the Korean travel agent business model is presented.
목차
I. 서론
II. 국내외 항공권발권수수료 변화추세
1. 항공권 유통경로 개요
2. 국내외 항공사의 항공권발권수수료 변화추세
3. 항공권발권수수료 변화와 여행업 비즈니스모델의 변화
III. 국내외 여행업 현황 및 비즈니스모델
1. 해외 여행업 현황 및 비즈니스모델
2. 한국지역 여행업 현황 및 비즈니스모델
IV. Service Fee 수익모델
1. Service Fee 비즈니스 모델
2. Service Fee 수익모델의 특성
V. 한국지역 여행사의 수익구조 분석
1. 경영구조
2. 수익구조
3. 취급수수료 징수
IV. 결론
참고문헌