원문정보
Determinants of Residents' Participation Behavior for the Success of Mega-Event - The Case of IAAF World Championships Daegu 2011
초록
영어
The purpose of this study is to investigate the residents' participation behavior which is an important factor of the success of mega-event. As the determinants of residents' participation behavior in mega-event, residents' general characteristics as well as the perception of effects of mega-event were tested in this study. The data for the study were collected from residents in Daegu, which will be held IAAF International Championships in 2011. From the results of the study, two types of participation behavior in Mega-event were classified: participation in preparation process and participation during the event. Regarding resident's general characteristics, resident's interest in athletic sports affect both types of participation behavior in mega-event. The study also reveals that residents' perception of positive economic, social, cultural impacts of the event affect both types of participation behavior. Residents' perception of negative environment impact also affect their participation behavior. The results of the study implies that it is necessary for the residents to perceive the positive effects of mega-event. It helps for residents to participate in the event by themselves which is an importance factors of successful mega-event.
목차
I. 서론
II. 이론적 배경
1. 메가이벤트의 경제적, 사회·문화적, 환경적 영향에 관한 연구
2. 메가이벤트를 통한 개최지역의 이미지 확립에 관한 연구
3. 메가이벤트와 지역주민의 지원에 관한 연구
III. 연구설계
1. 연구가설의 설정
2. 자료의 수집과 분석
3. 설문의 구성
IV. 분석결과
1. 표본의 인구통계적 특성
2. 메가이벤트의 개최로 인한 지역 내 영향인식에 대한 요인분석
3. 지역주민의 메가이벤트 참여행동에 대한 요인분석
4. 지역주민의 메가이벤트 참여행동의 영향요인 분석
V. 결론
참고문헌
