earticle

영어

The purpose of this study is to examine the relationship among the type of tourists' experiential consumption action, tourism satisfaction and post intention of action. The literature review, the preliminary survey, a focus group interview, a member check, expert panel survey, the pretest, the main survey was conducted to collect and analyze the actual tourists' experiential consumption action. The main survey was conducted for the actual Jejudo tourists and 487 samples was collected. An influence of the action of tourists' experiential consumption on a satisfaction and post intention of action was analyzed by applying the developed tourists' experiential consumption action scale. The result of these empirical tests indicated that the tourists' experiential consumption action had impacts on the tourism satisfaction and post intention of action. In addition, tourism satisfaction and post intention of action was found to be positively correlated. Finally, the author suggested theoretical and practical implications of this study in order to build a series of marketing strategies for tourism satisfaction.