earticle

영어

This study analyzes festival volunteers’ participation motivation and satisfaction in order to establish festivals as an alternative tourism product and promote Jeju into a competitive tourist destination. In particular, it aims to seize and suggest on how the festival volunteers’ participation motivation factors have an influence on their satisfaction. Moreover, it also aims to contribute to raise the practical efficiency of local festivals, providing event producers with effective planning methods for local festivals and local government officials with volunteer managing methods. Survey was conducted from 23rd to voth May 2008 by the 2008 Jeju Multi-Cultural Festival volunteers and 80 volunteers completed it out of v5 volunteers in total. As a result of the examination, the more they considered internal growth motivation than other factors, the lower their satisfaction on aptitude and interchange was. Festival initiatives should emphasize the educational aspect and make efforts so that volunteers can have opportunities and experiences for self-growth and get a variety of knowledge and information, through taking part in festivals.