원문정보
An exploratory study on method for cooperation between Rural Tourism Villages and Travel Agency - The Case of a Rural Tourism Experiential Product
초록
영어
The aim of this study to indicate the plan of the cooperation between rural tourism village and travel agency through the comparative analysis of their own homepage and the actual condition. To fulfill this purpose, 12 travel agency products that included rural tourism villages in their schedule had been selected as the experimental group and their schedule page and homepage of corresponding villages were analyzed. The finding of the study were observed during examination, improvement of region's preparations to receive understanding on travel agency and their products active marketing efforts and finding of method to participate in travel product development process had been suggested as tasks for villages and excavation and analysis of tourism resources in villages development of products according to the market, selling of travel products, offering of travel information and promotion were suggested as tasks for travel agency.
목차
I. 서론
II. 이론적 고찰
1. 농촌관광의 의의
2. 농촌관광사업
3. 농촌관광사업의 조직간 협력
4. 농촌관광사업의 활성화 방안
III. 현황분석
1. 분석방법
2. 현황분석
IV. 여행상와의 협력방안
V. 결론 및 시사점
참고문헌