earticle

영어

This study aims at investigating the relationships between service quality factors and the achievement of tour, and discovering what differences exist in the achievements of inbound tours according to the main purpose of visit and the regional groups. In this study, the tourism service quality factors are classified as the efficiency of tourism process and the effectiveness of tourism destination. The achievement of tour contains the visitor's overall satisfaction of traveling in Korea, intention to revisit Korea within 3 years, intention to recommend Korea tour, and impression of Korea after visit. This study used the empirical data from a survey of inbound tourists. The technical analysis of the efficiency of tourism process and the effectiveness of tourism destination shows that they influenced the achievement of tour. The achievement of tour differs according to the main purpose of visit and the regional groups. This study also suggests the evolutionary direction of service quality in tourism industry of Korea. More intensive analysis to this subject is recommended.