AHP를 활용한 여행사윤리경영지표 연구


A Study on Ethical Management Evaluation Index for a Travel Agency by Using AHP

조의영, 김영중

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This study attempts to suggest questionnaires and scales for measurement of a travel agency based on Ethical Management Evaluation Index (EMEI) which is advanced from the review of existing research and verify the EMEI by having experts review the validity of the proposed business ethics evaluation index of a travel agency. In order to attain the goal of the study, developing EMEI of a travel agency, the study conducted survey research with experts and an empirical analysis by using the AHP. The analysis results shows that the most important index for Ethical Management of a travel agency was a customer index, evaluating customer protection and satisfaction and service quality. It was also indicated that CEO’s volition concerning Ethical Management and the welfare of employees and an investment to human resources was the most important factor in the detailed evaluation index. The focal point of this study is limited to experts in sampling as the subject, which couldn’t illustrate practical opinions of a travel agency. Moreover, there are a variety of evaluation indexes which is theoretical.


 I. 서론
 II. 이론적 배경
  1. 기업윤리
  2. 윤리경영
  3. 여행사윤리경영평가지표
 III. 계층구조와 분석방법
  1. 계층구조
  2. 자료수집과 분석방법
 IV. 분석결과
  1. 제1단계 계층구조분석
  2. 사회적 지표분석
  3. 조직적 지표 분석
  4. 고객적 지표 분석
  5. 분석결과 종합
 V. 결론


  • 조의영 Uiyoung Cho. 관광경영학회
  • 김영중 Youngjung Kim. 오산대학 호텔관광경영학과


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