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관광호텔 경영전략 수립 방향에 관한 실증연구 - 서울지역 특 2등급 호텔 재무성과 분석을 중심으로

원문정보

An Actual Study on Setting Directions for A Hotel Management Strategy

하용규

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초록

영어

For effective accomplishment of a tourist hotel management strategy, we should analyze the management strategy, recognize the way in which we should change in advance, select the management strategy that fits the direction of change and keep the co-alignment principle that leads to the accomplishment of the management performance by achieving competitive advantages based on the company structure that divides management resources effectively.
Therefore, management performance improves that financial performance and it creates positive cash flow.
This is ultimately followed by customer satisfaction that contributes to the growth of the hotel.
Therefore, management can maintain a competitive advantage in the severe competitive environment by developing a proper management strategy based on the objective assessment of strength and weakness of the hotel itself.
This can be done through the regular and continuous analysis of the competitor's financial achievement.
Hence, the hotel can develop and renovate its core competencies perpetually and can be built up as the best of all.

목차

I. 서론
  1. 문제의 제기와 연구의 목적
  2. 연구범위와 연구방법
 Ⅱ. 경영전략에 관한 고찰
  1. 경영전략의 개념
  2. 경영전략의 유형
 Ⅲ. 재무성과 분석의 개념
  1. 재무제표 분석의 목적
  2. 재무비율 분석의 의의 및 분석의 종류
 Ⅳ. 실증분석 및 토의
  1. 연구조사대상과 조사방법
  2. 연구분석결과
  3. 분석결과에 대한 논의
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자정보

  • 하용규 Yongkyu Ha. 미라마호텔 이사

참고문헌

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