earticle

영어

Development and diffusion of tourism souvenir bring creation of affirmative country image as culture sightseeing goods based on unique emotion and tradition, and such well-meaning country image-building can do that bring huge economical effect that improve the country whole country competitive power.
This research examines sale present condition of tourism souvenir that is produced in Korea, and drew problem about sale of tourism souvenir through present condition analysis and present solution way. Also, by search crust difference of selection attribute for tourism souvenir by consumers' special quality with experience which buy tourism souvenir, and examine selection attribute of tourism souvenir that get in general satisfaction for tourism souvenir, allowed the purpose to grope sale activation way of tourism souvenir with this.
Could must be correct souvenir to subject of each tourist resort on essential factor that can activate sale of tourism souvenir as analysis result, and must rescue characteristic of unique culture heritage, and look for suggestion point that must be able to fulfill various symbol of tourists. Also, aesthetic quality and package are good and made conclusion that transport should be easy, and must be able to satisfy price and practicality about quality. Therefore, back up and development of tourism souvenir based on these essential factor are required.