earticle

영어

The market of eating out shows rapid increase at home. Eating out in the past took a serious view quantity and quality of food, but recently it tends to take priority of the value as services of restaurant and mood along with quantity or taste of food.
This is due to recognition that the paid price for eating out contains not only just food but also even services and images.
Namely, the value on payment price was diffused.
The purpose of this study is to present improvement direction of services that middle price's Korean restaurants have to offer to customer by analyzing paid price, offered services and customer satisfaction's correlativity after grasping what is the attribute that customers want. Therefore, actual proof that analyze price and service value and customer satisfaction's correlativity was practiced for the purpose of achieving it.
This study says that Korean restaurants have to offer more various menus and services through price, value and customers satisfaction's correlativity. Also this kind of study may have to be continued forward for them.