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한국형 중저가관광호텔 모델 개발에 관한 연구

원문정보

A Study on the Model Development for the Korean Style of Budget Tourist Hotels

한금희, 이시우

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초록

영어

The primary purpose of this study is to develope a model of the budget tourism hotels for the expansion countermeasure of lodging facility in the governmental dimension with ASEM, 2002 Worldcup holding. Also this study is to provide the basic information for judging the validity of the budget tourist hotel project.
The Model of budget tourist hotel is divided into three types for meeting the various customer's demand. Type "A" is for business travelers, type "B" is for group and family travelers, and type "C" is for family travelers and extended-stay travelers. Each types discriminate against room size, room facility, and price.
From this study, we found the problems for developing budget tourist hotels, and showed an improvement plan. We hope that the next study would keep more substantial and systematic studies about the model development of budget tourist hotels.

목차

Ⅰ. 서론
  1. 문제제기와 연구목적
  2, 연구범위와 연구방법
 Ⅱ. 중저가관광호텔의 이론적 배경
  1. 중저가관광호텔의 개념
  2. 호텔사업계획의 개념
 Ⅲ. 중저가관광호텔 모델 연구
  1. 중저가관광호텔 사업타당성 검토
  2. SWOT 분석
  3. 중저가관광호텔 사업화방안
  4. 마케팅전략 계획
  5. 재무타당성 검토
 Ⅳ. 중저가관광호텔 개발의 문제점과 개선방안
  1. 중저가관광호텔 개발의 문제점
  2. 중저가관광호텔 개발을 위한 개선방안
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자정보

  • 한금희 Keumhee Han. 경기대학교 대학원 박사과정, BK21 참여대학원생
  • 이시우 Siwoo Lee. 경기대학교 대학원 석사과정, BK21 참여대학원생

참고문헌

자료제공 : 네이버학술정보

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