원문정보
A Study on the Sales Increase Plan of F&B in the Tourist Hotel by Using Image Mix
초록
영어
The purpose of this study was to find out what the sales increase plan of F&B in the tourist hotel by image mix.. To achieve the purpose of this study, theoretical and empirical study was used. In review of theoretical background, basic concepts and strategy of image were studied. Based on the theoretical studies and previous studies, corporate image attributes were chosen.
The period of research was 35days from Dec. 18, 2000 to Jan.
20, 2001. Among the 300 copies of questionnaire distributed, 143 were returned, but only 117 were analyzed after screening missing or reckless answers.
The statistical analysis of data was conducted using techniques of frequency analysis, regression analysis.
The ultimate objectives of this study is to suggest the effective direction to set up the sales increase plan by using image mix.
But this study had limits on sampling was extracted deluxe hotels in Seoul because of time limitation. Therefore, the more systematic and continuos study should be executed to overcome those kind of limits.
목차
1. 문제제기
2. 연구목적
3. 연구범위와 연구방법
Ⅱ. 이론적 배경
1. 관광호텔의 이미지와 이미지믹스의 개념
2. 관광호텔 이미지믹스의 중요성
3. 관광호텔 이미지믹스의 구성요인
4. 선행연구
Ⅲ. 식음료업장의 매출현황
1. 연회부문의 매출현황
2. Outlets의 매출현황
Ⅳ. 조사설계와 분석방법
1. 조사설계
2. 분석방법
Ⅴ. 분석결과 및 논의
1. 분석결과
2. 분석결과의 논의
Ⅵ. 결론
참고문헌
ABSTRACT