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논문검색

관광열차상품의 특화개발 방안

원문정보

Developing Alternatives of Tourist Train Commodity in Korea

김창수

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초록

영어

The purpose of this study is to provide the greatest satisfaction for tourist in developing tourist train commodity which included a Korean culture and a korean image through present situation of tourist train commodity and a case study.
To achieve the purpose of this study, reference documentary analysis and statistical data analysis are done.
Based upon the result of this study, I would like to suggest a specialization strategy as follows. It should be go ahead with regional culture, various kinds of events and a plan specialization commercialize on the resort area.
The contents of this study are as follows: Ⅰ. Introduction to the purpose and method of this study, Ⅱ. Theoretical backgrounds of this study - Tourist Train Commodity, Ⅲ. Present situation of tourist train commodity and a case study, Ⅳ. Improvement of tourist train commodity, Ⅴ. Conclusion.

목차

Ⅰ. 서론
  1. 연구목적
  2. 연구범위 및 연구방범
 Ⅱ. 문헌연구
  1. 관광열차상품의 개념
  2. 관광열차상품의 특성
  3. 관광열차상품으로서 철도의 중요성
 Ⅲ. 관광열차상품의 현황 및 성공사례분석
  1. 관광열차상품 연혁 및 개발추이
  2. 관광열차상품 개발현황
  3. 관광열차상품 이용현황
  4. 관광열차상품 개발성공사례
 Ⅳ. 관광열차상품의 특화개발방안
  1. 지역문화 특화형 관광열차상품 개발
  2. 리조트⋅이벤트 특화형 관광열차상품 개발
  3. 컨셉(concept) 특화형 관광열차상품 개발
  4. 관광열차상품카드 및 관광객 우대제도 개발
  5. 관광열차상품의 체계적인 홍보⋅선전 개발
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자정보

  • 김창수 Changsoo Kim. 청운대학교 호텔경영학과 교수

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