원문정보
Developing Alternatives of Tourist Train Commodity in Korea
초록
영어
The purpose of this study is to provide the greatest satisfaction for tourist in developing tourist train commodity which included a Korean culture and a korean image through present situation of tourist train commodity and a case study.
To achieve the purpose of this study, reference documentary analysis and statistical data analysis are done.
Based upon the result of this study, I would like to suggest a specialization strategy as follows. It should be go ahead with regional culture, various kinds of events and a plan specialization commercialize on the resort area.
The contents of this study are as follows: Ⅰ. Introduction to the purpose and method of this study, Ⅱ. Theoretical backgrounds of this study - Tourist Train Commodity, Ⅲ. Present situation of tourist train commodity and a case study, Ⅳ. Improvement of tourist train commodity, Ⅴ. Conclusion.
목차
1. 연구목적
2. 연구범위 및 연구방범
Ⅱ. 문헌연구
1. 관광열차상품의 개념
2. 관광열차상품의 특성
3. 관광열차상품으로서 철도의 중요성
Ⅲ. 관광열차상품의 현황 및 성공사례분석
1. 관광열차상품 연혁 및 개발추이
2. 관광열차상품 개발현황
3. 관광열차상품 이용현황
4. 관광열차상품 개발성공사례
Ⅳ. 관광열차상품의 특화개발방안
1. 지역문화 특화형 관광열차상품 개발
2. 리조트⋅이벤트 특화형 관광열차상품 개발
3. 컨셉(concept) 특화형 관광열차상품 개발
4. 관광열차상품카드 및 관광객 우대제도 개발
5. 관광열차상품의 체계적인 홍보⋅선전 개발
Ⅴ. 결론
참고문헌
ABSTRACT
