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영어

Exhibition-Event as means of a struggle for existence marketing for company or nation have become ones in witch spectators actively take part in the aspect of a scheme and event factors have been emphasized in planning theme since the beginning industrial society.
In this situations, exhibition-event has been a plan of efficient marketing promotion and displaying to make objects consumers and buyers.
This thesis is aimed to verify exhibition-event effect, to be considered in the course of administration planning exhibition.
Therefore the administration planning obtained are as follow : establishing of planning, preparing in advance, a work of participation books, preparing the opening, managing of an exhibition, analysis of result, and exact calculation.
This study endeavor to present a administration planning about the increase of exhibition-event in quantity and quality which will grow. I hope that this study will give some help to producer and enterprise managers.