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This study was undertaken to find out significant factors that encourage the customers to choice the hotel and to suggest the management strategies which can satisfy the customer's needs and increase the customer's visit.
The research method to accomplish the purpose of this study carry out the field survey on the customer's choice factors about Other facility department which based on the document study and previous study.
The empirical findings of this study & this thesis try to suggest the following management strategies are as follow: older respondents consider service factor than younger one. service strategies for old generation should be developed. A professional man & house wife are consider about all factors. it is necessary to offer special image & children's facility to satisfy house wife. It needs to be offered special other facility's service & image to satisfy customers. It is necessary to offer various group DC & program to satisfy group customers.
Guests who received good image for hotel have impact on effect of word-of-mouth communication which recommends their neighbors. So to be offered presents & DC coupons etc.
The findings of this study intend to establish the efficient and rational management strategies and draw customers and scheme out development of hotel industry.