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The purpose of this study is to the Tourist Behavior of chung pung Culture festivel park in chechon.
This exploratory study surveyed a random Sample of 300 tourist. After follow-up procedures were applied, responses 220 of the 300 questionnaires. The statistical Analysis spss/pc were used for computer analysis of the data and testing.
Therefore, according to research result, this thesis try to suggest the following marketing strategies.
First, the dignity-oriented group was analyzed to be satisfied with services. Second, the everyday-dissatisfaction group was analyzed to be satisfied with price and Receration. Third, the careful-Socialization group was analyzed to be satisfied with price and hotel. Fourth, the Conservative-supreme group was analyzed to be services and Restaurant. Fifth, the accomplishment-active group was analyzed to be price and Receration.
Consequently, the findings of this study intend to establish the efficient and rational marketing strategies in Chechon.